VAIsual, Smarterpix sign world first synthetic media distribution agreement

Synthetic content pioneer VAIsual and PantherMedia, Germany’s leading stock photo agency, announced an industry first: 100% synthetically generated stock images are now available for legal licensing.

“It is estimated that within the next 5 to 10 years, 95% of all images we see will be AI-generated media,” said Michael Osterrieder, VAIsual founder and CEO.  “Synthetic content, photography generated by algorithms, is the future of our industry.”

Phase one of the agreement will see VAIsual’s library of synthetic human portraits available for download on Smarterpix.com. Since each picture is generated with a green screen, users can easily merge these synthetic elements with real-life photography backgrounds to create truly unique content.

Panther Media CEO Robert Walters added: “The time has come to move into new territory in the stock photo business for us, and AI-generated images will rapidly become a new standard element in the industry.”

VAIsual AI-generated portraits require no model release and can be used in any context. Users no longer need to double-check the terms of usage or fear expensive litigation.

“Our portrait library contains an ever-growing volume of diverse faces, ages, ethnicities, and genders,” Osterrieder said. “We are aggressively working on our next phase of development and will shortly begin generating full-body images of humans.”

“Content generated by algorithm represents a paradigm shift in the history of visual media as a whole, from a static one to a future which will be both synthetic and dynamic,” added Mark Milstein, co-founder, and COO of VAIsual. “Panther Media is on the leading edge of this shift in terms of content licensing, and we are proud to partner with them.”